“You don’t build a business. You build people, then people build the business.”

Zig Ziglar said: “You don’t build a business, you build people, then people build the business.” How many times have you wondered how you can build the people without the business built? We have found that many leaders agree with this theory, but few of them actually make it work. They pay a huge price for this failure: disinterested employees, unclear direction, and inability to identify what is missing. As business leaders, you may think to yourself that you have to create a successful business, or that you need to assemble the perfect strategy for your business, but have you ever thought of yourself as a motivator?

This is the key! A leader that builds up the self-esteem of your employees, of your team. It can be hard to remember that as a leader your employees look up to you in a way that makes it your responsibility to help them develop into more of who they are. Investing your time in your employees will build them up and they will become the employees that are dedicated to building your business. 

We tend to forget that it is not only children who love to be praised after doing something that deserves cheer. We, as adults, also enjoy being complimented on a job well done. It is motivating, it builds up our self-esteem, and it encourages us to keep giving the same great results. If you currently have employees, when was the last time you praised them? What’s better than a team that feels encouraged? “Good job on that task.” or “Thank you for all of your hard work.” 

A second step to look at is your overall company culture. This can make or break a business. The first step of establishing company culture is to set your core values. Establishing those core values determines the overall image you want your company to represent. A healthy culture ensures that you will have a team by your side raising your company. The goal is to let every employee know the who, what, and why. Who we are, what we represent, and why we come to work. 

Once you get into the mindset that you want to build your employees into successful individuals you will start to see a difference. A difference in your motivation and excitement levels. 

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